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The Basics Of Photography

August 16th, 2010 · Photography Stuff

If you are a sports fan, you know what it means when a team goes into a “rebuilding year”. It is just when the owners or coaches decide its time to train new members and correct bad habits in others. And invariably, what team leadership says when they go into such a time is that they are going “back to basics.” The Basics Of Photography

Sometimes it’s good for us as photographers to go back to basics. And, of course, if you are just getting started in the world of photography and want to learn ‘the ropes”, the basics are a natural start. But you want the basics of what the professionals know about the craft of photography.

Anybody can take a picture. I attended a wedding reception where the wedding party left a disposable digital camera on each table at the reception for guests to snap photos. Before the evening was over, it was the children who were running around taking pictures of everything from the dirty dishes to their own underwear. These were not photographers and while those pictures will no doubt get a few chuckles, these are not the kind of professional pictures people want for their long-term memories.

Obviously, the cornerstone of the basics of photography is the camera. When you see a camera geek walking around with enough equipment on his neck to launch a space shuttle, you get the impression that cameras are phenomenally complex, more than mere mortals can grasp. But look at the professionals and you see them working with portable, relatively easy to operate cameras. That is because the basics of running a camera come down to aperture and shutter speed.

Now don’t get nervous about fancy terms. Aperture is just a term for how wide your camera lens is open to let in light. And shutter speed is just how long you let the light come in to affect the picture. For getting a shot of a fast moving event, you want a wide aperture to let in a lot of light but a short shutter speed so you capture the event quickly and close the window so the picture is caught before more light hurts the quality.

Photography is really all about light. You can and will get learn a lot about lenses and flash photography and other ways to turn the control over the lighting of a shot to you. So add to your core skills of photography a willingness to never stop learning. The better and more sophisticated you get in your ability to work with the equipment, the more you will learn and the more you will want to learn.

You can get a greater control over these basic controls of the camera such as aperture and shutter speed by learning how to switch from automatic settings to manual settings. The automatic settings of any camera are just there for the general public who are not interested in learning the basics of photography.

So they give you some basic settings like landscape, portrait and sports settings. By switching to manual, you can learn what settings work best in different situations.

And that takes us to the most important basic about becoming a great photographer and that is practice. Take some time with your equipment and play with it. Take it to situations and take photos with different aperture and shutter speed settings, in outdoor and indoor settings and different orientations to light. Don’t get upset when some shots don’t work. That’s part of the learning curve.

By learning by doing, you will build your confidence in your work and eventually become a great photographer. But don’t get cocky, there is always more to learn. And that is one of the fun things about photography, isn’t it?

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Photography Marketing Tools

January 10th, 2010 · Photography Stuff

Effective photography marketing tools are key for successfully marketing photography. With the advancement and popularity of technology, equipment is inexpensive, high-quality, easy-to-use and accessible. One of my reasons for preferring digital photography is the ease and compatibility of digital images and technology.

Keep in mind, that marketing is a process. It never ends. Consequently, effective photography marketing tools are mandatory to keep your name (and work) in front of your repeating, new and potential customers.

Photography Marketing Tool #1

Inkjet Color Printer – For me, inkjet printers have been my most used and most successful marketing tool. With a color inkjet printer I make:

Business Cards – I purchase ‘glossy photo business cards’ from Office Depot (Actually, for my marketing purposes, the least expensive card stock make the best cards.) I print 20 – 50 cards at a time. I am also able to change the images on the cards using desktop publishing software. Some of my customers collect my various business cards. Also, placing the cards on business card sized magnets (bought from Office Depot or Staples) and distributing them. The magnet cards are especially effective when marketing my “Child Portrait” services. Pictures of cute children are held longer than regular business cards. Magnetized business cards with cute children are held even longer – and made to go on refrigerators.

Flyers – I produce flyers for my own business. I also produce flyers for other businesses using my photos. This cross-marketing strategy is especially successful with beauty salons and gyms. Their marketing literature has a first class (or, at least, head and shoulders above the crowd) look and my photography work is seen by many. Of course, I include my contact information.

Price Lists – Price lists provides opportunities to keep your work in front of people. Depending on who your customers (new and potential) are, sending them a price list every three to four months (choose one or other) will keep you in front.

Post Cards – I use post cards when targeting specific customers. With the ever-increasing costs of stamps, this strategy gets expensive if I don’t accurately research my customers. I buy Avery post card stock from Office Depot or Staples. I place one of my photos or a montage of my photos on the post cards with the use of my inkjet printer. I then mail them out with a brief personal note. Sometimes, I simply put something on the card like “don’t forget about me,” “now that I’ve got your attention,” “when you are ready, so am I.”

T- Shirts – I make a t-shirt transfer (that I buy from Office Depot) with one of my attention-getting portrait. The image on the transfer includes my business name with contact information (my web site). I have tried different color shirts. But, white seems to be the most response generating color t-shirt in my experiences.

Calendars – Desktop publishing software can produce attractive calendars. However, try to stay away from the multi-page calendars – they can get to be expensive. Most medium range and low-end publishing software can produce small one page/half page calendars. You can them place an adhesive, magnetic backing (found at office supply stores). The magnetized calendars are usually placed in a prominent location that is seen on a regular basis. With your contact info properly placed – you are seen as often as the calendar.

Photography Marketing Tool #2

Telephone/Answering Message – Your telephone must be answered with a pleasant, friendly, cordial and confident voice. Whether the telephone is answered by a live person, voicemail or an answering machine, your image is conveyed within the first five seconds of your answering message. You must use a dedicated telephone number for your photography business. Your telephone number must be on all of your literature and handouts. Listen to your outgoing message yourself and determine if the customers you are seeking will form a positive opinion of you by this message. Many business owners leave long sales messages on their telephone answering function. As a rule, when I have to listen to such a message, I don’t. I hang up and try another number. Listen to your outgoing message, listen to it and ask yourself, “How would I, as a customer, react after calling my photography business line and hearing my message?”

Would you want to do business with yourself? Far too many businesses fail to listen to messages their customers are required to.

Photography Marketing Tool #3

Photography Portfolio: A high quality photographer photography portfolio is one of the best strategies for self-promotion; to get published and/or sell your photographs. Today, you have multiple options to present your portfolio. Portfolios can be presented on CD-ROM, DVD, videotape, website, web gallery, as well as the traditional book filled with photographs.

Something that is currently taking the internet by storm is video. Many photographers are taking advantage of the advances and using video as portfolios and other ways to display work.

Video is only one of the powerful viral marketing tools that photographers use for marketing photography.

Click here for photography marketing tools reviews.

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Powerful Viral Marketing Strategy And Automated Photography Marketing Tools

January 9th, 2010 · Photography Stuff

This is a brief glimpse on what I’ve discovered to be a very productive and cost-effective marketing strategy. The most effective method for me is viral marketing. First of all, please understand that, ‘very productive’ and ‘cost-effective,’ are relative. Through a survey that I conducted with my customers, 60% to 82% of the customers that pay my full prices, knew and remembered me through my viral marketing methods. Percentage numbers decrease slightly when I also factor in customers that pay ‘discounted’ prices. I give a discount to a new customer that is referred by a regular customer in addition to paying the ‘regular’ customer a cash referral fee – but, that’s another marketing report. Secondly, this is a strategy that works very well for me. One size doesn’t fit all. But, replicate successful strategies and find out for yourself.

Step 1 – Collect Email Addresses: This is a critical step in any modern day marketing. But, it is especially critical for successful viral marketing. In most cases, if someone voluntarily gives you their email address, without abusing the privilege, you should be able to regularly send them emails. The emails that you send may or may not contain your marketing message.

Step 2 – Send Non-Selling Emails: Having their email addresses isn’t the right to regularly send them advertising. Send friendly, smile-producing emails. For my purposes, photos of cute children and cute animals are popular, expected and effective as smile producers. I’ve sent photos of “cute pets” and asked the email recipient to “help me judge” the cutest pet photos. I do the same with cute children photos. The photos are of children in public places and usually with their parents (often included in the shot). Likewise, with these photos, I ask the recipients of my emails to help me select the cutest photo. Sometimes there is a great deal of involvement, interaction and excitement. Many other times there isn’t any noted interest, at all. Which is OK. Either way, I use the results as more reasons to send interacting emails. For example, if the interest is intense, I email that info (with a resending of the photo(s) generating the intense interest). If the interest is low or non-existent, I send an email specifically requesting help to “break the tie.” Often, that generates responses. What is important is the process of my continued emails that also contain my “photographer info” as well as the continued updates. They see my name a lot. Just like most of us see McDonald’s and Nike’s names a lot.

Step 3 – Less Is More – Choose Less: Experiment and determine what the best strategy is for your purposes. A major part of my decision is based on how much of my time is consumed with a particular marketing strategy. One of the major reasons that I like viral marketing (besides it’s phenomenal, profitable and explosive effectiveness) is the exponential potential and breadth of viral marketing, for the amount of time invested. In a nutshell, I spend a very small amount of time producing the viral marketing tool. And the viral marketing tool will exist forever. That’s right, forever. I don’t have to make it again. In the case of photos of cute children and cute pets, people love to share them with others (which continues to spread my name recognition and keep my name in front of a warm, willing target audience).

Step 4 – Less Is More – Do Less: This step is also critical. Don’t abuse your permission to send them emails. Don’t push it. Find your balance. I have more than one email lists that I mail my marketing messages. Some receive email weekly, some every two weeks, one receives email from me sporadically (some weeks they receive email from me 4 out of 7 days of the week; other weeks they receive emails from me every 8 weeks or so). Viral marketing isn’t a high-pressure method of keeping your name in front of a warm, willing targeted audience.

Step 5 – Refuse To Complicate: Don’t spend time convincing recipients of your targeted emails what equipment you use, what sales you have going on, or what your photography niche is. Refuse to complicate it. Simply communicate “smiling cuteness.” Done correctly, this message will be conveyed by your history of sharing photos of cute children and cute pets (of course, there are many other photos that will interest people, but, cute children and cute pets are proven winners).

Although I’ve numbered the five steps sequentially, they don’t have to be followed strictly – with the exception of this: Don’t abuse your relationship by emailing advertisements (unless you told them that you would be doing so and they gave you permission – my experience continues to be that when I promise to never email them any advertising, I find more people willing to give me their email address – my goals are name-recognition and familiarity). For example, tell them that you would like their opinion on some of your photos, “can you have their email address?” Promise not to send spam or junk email. Many like to hear this. But, that is also my way of letting them know that I’m not expecting spam or junk email from them.

Ultimately, you are looking to develop very large email lists – after all, these are your potential clients. A critical element of successful viral marketing is being able to produce and distribute your ongoing communication messages. We’re talking promotion – preferably automated. I’ve used a tool that has dramatically leveraged my photography marketing methods and produce amazing results. The tool is an internet marketing tool developed by long time internet marketer Marlon Sanders. I wrote a review of his great Promo Dashboard product that I successfully use as my photography marketing tools. Here’s the review.

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Photography Marketing Tools Tips and Secrets

January 8th, 2010 · Photography Stuff

Photography marketing should not be a guessing game. And, no matter how elaborate or simple your photography website is, it must benefit your photography marketing results.

Promoting Your Photography Website

  • Just building it isn’t enough! Fortunately, there are many different methods to promote your photography website both online and offline:
  • What keywords will you use for your meta tag page? Keywords are what are used by both, web surfers and search engines, to categorize specific websites and web pages. Also, write a brief description of your website and be sure to include your main keywords in the description.
  • Find methods to add interesting content to your website. The behavior of the majority of website visitors is that they will not return to a website unless the site’s “freshness” demands that they return. Likewise with your photography website, using “freshness” on your site will give your clients a reason to revisit your site. For example, try a survey, a chat room, photo contests, etc. Use any method you can think of to create “freshness” (interest and interaction). This method requires a lot of maintenance but will boost your website’s popularity, rankings, recognition, reputation and customer loyalty.
  • Make your website easy to use. Use easy to read fonts with non-animated backgrounds. Regardless of how great your photography is, visitors will not wait for your “great” website to download.
  • Establish a dialogue with your customers. Respond to their requests quickly and always plan for follow-up. Be personal and personable. You’re dealing in a cold, impersonal medium, so try to warm things up. Remember, you are in charge of what happens next.
  • Be sure to add your website address (url) to everything you print, including business cards, letterhead, envelopes, mailing labels, logo labels, note cards, photo prints labels, slide captions, estimates, invoices, promotion pieces, mailers, ads and in every outgoing email.
  • Register with internet search engines, general directories and photography specific directories.
  • Write both print and electronic press releases to submit to the appropriate media to announce your website.
  • Exchange links with other photography specific websites that relate to your marketing message. (For an in-depth and easy to grasp education about exchanging links click here.)
  • Make your website content relate to your marketing message and use the site as a portfolio.

As revolutionary as the internet is, the standard methods of marketing should also be continued:

  • Classified Ads
  • Direct Mail
  • Post Cards
  • Yellow Pages
  • Brochures
  • Flyers
  • Billboards
  • Door Hangers
  • Catalogues
  • Seminars
  • Gift Certificates
  • Coupons
  • Celebrity Endorsements
  • Word of Mouth
  • Creative Business Cards
  • Video Brochure
  • Newsletters
  • Novelty Items
  • Press Release

Regardless of your area of photography, today you must deal with a significant change in the photography world. Plain and simple: you can no longer be ‘just a photographer.’ The future belongs to the owners of photography businesses. Whatever the plan for marketing and self-promotion you write, you must deal with the business side. Marketing and self-promotion are part of the business side. Even if you are just seeking enough revenue to pay for your photography passion, seeing it as a business will greatly help you to “cover your expenses” and then some!

Photography Marketing Secret

Photography marketing is needed because photos don’t sell themselves. Unfortunately, most of of know that. But, we don’t know what to do that works and that isn’t expensive! Also, since effective marketing is an ongoing process, photographers search for tools to implement their morketing process. On the internet, there are many great Internet Marketing tools. Some of them are perfect for effective photography marketing strategies.

The secret is to find the effective tools. Internet Marketer, Marlon Sanders makes some awesome internet marketing tools. Using one of his products literally revolutionized my photography marketing results! I wrote a review of this tool as a photography marketing tool that more photographers should know about.

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More Tips for Turning Your Photos Into Cash

November 28th, 2009 · Photography Stuff

Last time, I gave you the 5 steps you can take to make some extra cash this Christmas. If you followed those steps, then you’re on your way to earning money with your digital photographs online – if you haven’t already.

This time, I’d like to give you 3 additional tips to help you sell more of your photos online. Do these steps after you’re absolutely sure you have exhausted all the photos you already have in your hard drive.

These tips will help you grow your online photo catalog and discover how to provide the photos that online buyers are really looking for.

1. Take photos of yourself.

It can be tricky to take pictures of people, because you need to be covered legally. So the easiest human subject to photograph is… yourself. You can get specific tips for doing this for profit from this no-cost report, “Make Money with Digital Photography.”

2. Take photos of objects in and around your home.

Another fast and easy way to get photos to sell online is to simply shoot objects inside or around your very own home. Publishers are always looking for photos of ordinary objects, office equipment, and whatever else you have lying around the house.

3. Find out what pictures people are looking for.

Learn how to do keyword research so you’ll have a good idea of which photos are in high demand online. A quick Google search will lead you to good tutorials for doing keyword research. You can learn this in under half an hour.

Follow these additional tips and you’ll soon be enjoying a nice passive income from your digital photos – not just this holiday season, but for many months to come.

For more detailed guidelines, make sure you read this f-ree report, “Make Money with Digital Photography.”

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10 Critical Mistakes to Avoid When Selling Photos to Stock Photo Sites

November 25th, 2009 · Photography Stuff

A quick and easy way to make money with your photos is by submitting them to stock photo sites online. You can start earning money with the photos that are already in your hard drive; you don’t even have to take new photos right away.

If you want a step-by-step guide to monetizing your digital photos through stock photo sites and other ways, check out Turn Your Photos Into Cash.

Meantime, you can get started right now. But do make sure you don’t make these 10 mistakes when you submit photos in stock photo sites:

1. Submitting low-quality photos. Don’t waste your time and energy. Nobody wants blurred, under-exposed and other types of low-quality photos.

2. Not doing keyword research. The right keyword list can make or break the profitability of your photos.

3. Submitting photos that you don’t own. You can get into real big trouble for doing this.

4. Submitting photos of people without a "model waiver." Know when you need a model waiver and always get one when necessary.

5. Submitting photos of objects owned by other people without a "property waiver." This is another legal requirement you should be aware of to avoid future headaches.

6. Submitting photos that don’t meet the stock photo site’s standards. You may think your photo is perfect but each site has its own standards, including minimum size, etc. Double check before submitting.

7. Submitting photos that have unwanted elements. Some items are simply unacceptable in photos. Find out which ones they are and either edit them out or avoid them altogether.

8. Submitting photos to stock photo sites which require exclusive contracts. Don’t submit to these sites.

9. Submitting photos of mundane objects. Why bother when demand is low and they’re all over the web already?

10. Submitting over-edited photos. Over-editing can drastically reduce the quality of your photos, causing them to be rejected.

If you want more detailed guidance on submitting to stock photo sites, I recommend Turn Your Photos Into Cash.

Aside from making money on stock photo sites, this fact-filled Ebook teaches a number of other ways you to turn digital photography from a hobby to a home business – a profitable one at that.

Click here to find out more about Turn Your Photos Into Cash.

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How’s Your Photography Website Doing?

October 15th, 2009 · Photography Stuff

All photographers recognize that we aren’t taken seriously if we don’t have a photography “web presence.” Knowing that and knowing how to make your photography website productive aren’t the same thing. Websites must be promoted if they are to have any chance of being successful. There are many methods to promote websites and many of them work. The challenge can be not knowing which ones work or how to measure the effective methods that do work.

Once you build your photography website you must then promote it. Promoting your website must be done with multiple website traffic building methods for a continued period of time. Photography marketing online is a little different from marketing for photographers offline, in my opinion.

First of all, most photographers don’t know how to prepare their websites to be found by people in their ‘locality’ in the search engines. The upcoming “Photography Website Tips Reality Tutorial” is the perfect source to teach the skills to photographers that allows them to promote their sites successfully.

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